What is Hoot & Rally? The X's & O's of the brand:
Hoot & Rally by Corey Michael is a family owned, American made apparel manufacturer specializing in officially licensed sports branded apparel. Launched in 2010 by designer Corey Michael, the idea came to be when Corey created the first cape as a gift for his mother on her birthday. His mother's friends demanded he make more of the stylish fleece cape and Hoot & Rally was born. The first product offering is a 100% fleece embroidered Rally Cape for the female sports fan available in a variety of colors and team logos. The Rally Cape is meant for women of all ages to represent their team spirit and to carry them from the tailgate to the opening play to the post-game celebration. Currently officially licensed with NCAA football, future licenses are expected with MLB, NFL, NBA and NHL. Future product offerings are currently in development and expected to launch in 2012.